Cautionary Tales
Us
Film titles and campaign for a short film of Cautionary Tales
We had the pleasure of designing the film titles and campaign for ‘Cautionary Tales’ — a short film from the directors Us.
Cautionary Tales is the story of Aaron who as a child tragically pulled a funny face in the exact moment that the wind changed direction — permanently disfiguring Aaron for life. The film joins Aaron as a young man, he has grown up with his disfigurement under the pressure of being continually tormented by the wind.
The film titles and campaign introduce the film with a heavy dash of nostalgia — drawing on the graphic language of childhood fairytales. Our role was to tease the films concept without giving the idea away until the end credits.
In the closing credits we see the cast illustrated; each vignette depicting the characters’ own ’cautionary tale’
Left: Limited edition screening poster
Middle: Global festival poster
Right: Teaser poster
Illustration: Giulia Ghigini
CG Animation: James Sindle