Brent Cross Town: Playway

Argent Related

Wayfinding for the place in London to participate in sport and play.

Brent Cross Town is billed as a Park Town for Future London, Brent Cross Town is a multi-billion pound development with the aim of becoming the place in London to participate in sport and play. The development is a joint partnership between Argent Related with Barnet Council. Argent is the developer behind Kings Cross, London & Related behind Hudson Yards, New York.

This is the first part of a wider Fieldwork Facility project. We have been looking after the experience of a ten-minute walk from Brent Cross tube station to the new development. The project includes the routes pedestrian wayfinding, we curated and commissioned public art, design interventions, a parade of shops and general hygiene improvements along the route too.
  • communication: Wayfinding
  • experience:

The client team comissioned a couple of making-of videos around Steven and Annu’s commissions: which are a fun watch