New work: intermission branding
For the last couple of years we have been working extensively with intermission, a coffeeshop and roastery in business to change the rhythm of the world.
This has been such a delight to work on, when we joined the project in 2019 the business was just an idea that Founders Misha and Kunsang wanted to create a coffeeshop that does right by people and planet.
Throughout the course of the project we came up with a strategy that places emphasis on time rather than fetishising the provenance of coffee... we named the business, developed the brand identity, contributed to the interiors, developed packaging and digital presence etc... It’s been incredible to get involved in all aspects of this business, from supply chains to point of sale.
The projects a-ha moment actually came in Greenwich Maritime Museum. Located at the Greenwich Meridian Line the museum has a small time exhibition: The visual iand verbal identity really came together when I heard the ‘beep beep beep’ of the old talking clock; the three dots above the ‘i’s... transformed into an ellipsis (which in literature denotes the passage of time) and became really the driving force behind the verbal identity.
There’s another lovely interview with me over on The Brand Identity.
The project also had a great review in Brand New.