This project is about helping a social venture emerge from it's start-up phase; and start engaging local communities with producing there own renewable energy projects. Low Carbon Hub is a social venture in Oxfordshire that wants to see a massive change in the energy system by getting us to work together. The organisation works with schools, businesses and communities to create renewable energy projects that create a community benefit.
The organisation needed a complete overhaul retaining only their name and logo. A new brand identity is driven by a refreshed typographic palette that encapsulates a human tone of voice with a pioneering spirit. The project started by helping the social venture strategically by establishing how to communicate their purpose and mission. The new identity was rolled out through reports, publications, manifesto’s, a new website and their 2016 Share Offer campaign.
You can see more of the light-painting images from the campaign on our Flickr.