Actant is an innovation consultancy that is particularly interested in the tangled relationships between 'skills', 'stories' and 'things'. This modern and progressive outlook is matched with an identity that visually seeks out these connections.

Through an interactive logo Actant expresses the connections of skills, stories and things in moving image and interactive platforms. The identity system also has a bespoke analytical tool for Actant; 'Constellation Maps' allow the company to map and explore connections between skills, stories and things in publications, films and presentations.